To link to post: http://bit.ly/aBj0KY
Douglas Simon President & CEO of D S Simon Productions and John Seng, President & CEO of Spectrum discussed the responsibility of health care companies in providing accurate information to their consumers.
Some of John VlogViews:
“The one thing everyone’s got in common is health care and we all want to maintain the good health we’ve got. It’s about where we go for our information, who influences us.”
“I’m extremely passionate about what I feel is the need or obligation, the commitment that must be there on behalf of pharma to ensure that there is accurate information being presented about their products.”
“I think the challenge is out there for companies to make it clear that they have every intention of making sure that the patients have the best information to work with, and accurate information. Not misleading or potentially harmful information.”
Other links:
http://www.spectrumscience.com/
http://www.spectrumscience.com/blog/
http://twitter.com/JohnJSeng
Mad Men Make the Case for PR
To link to post: http://bit.ly/93ph4J
Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
Posted in Doug's Commentaries, Journalism / Media Industry | 1 Comment »