Jeff Mascott, Managing Partner, Adfero Group and blogger at K Street Café, discusses grassroots organizing in the political arena.
Some of Jeff’s VlogViews:
“As the internet has moved to what’s referred to as 1.0 and 2.0, it’s actually allowed grassroots organizing online to be much more effective. Grassroots organizing online took more of an advertising model, more of a one to many communications effort, and so it was somewhat limited. But now what we have learned with the Obama campaign and what we have seen on a number of various successful efforts is if you take the tried and true old fashioned principals of actually engaging in a community, building a relationship, getting people involved and actually determining what the direction of the effort should be, before you actually start communication with them, then you are much more successful.”
“And so web 2.0, with the technology allowing for a much more conversational approach to things and it being a much more social medium, allows a much more sophisticated and really ultimately better approach to grassroots organizing.”
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