VlogViews

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John Bell, Managing Director Global 360 Digital Influence Practice at Ogilvy Public Relations Worldwide, discusses how Pharma has evolved in social media. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.

Some of John’s Vlog Views:

“Look at Pharma a year ago and look at Pharma today in social media. There are a lot more examples of experimentation. People are venturing into facebook or twitter, and there is certainly more innovation of how to use online communities. People used to say Pharma is behind and that regulatory issues are keeping them out of the game. I don’t think that’s true anymore.”

The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Sally Susman, Pfizer

John Bell, Ogilvy

Eric Obenzinger, Google