Dr. Maria Simbra, Medical Producer for KDKA in Pittsburgh, discusses online news coverage and how medical news is changing.
Some of Maria’s VlogViews:
“Some things don’t change. [When communicating medical stories] you always want to keep it simple, keep it very easy to understand for the viewer. The biggest thing that has changed, though, is how much is going on the Web now. Every story I do for the Evening News now automatically gets transferred to the Web.”
“It’s actually easier for [people I cover] to watch [their story on the Web] because they’re often still working at the time the evening news airs…They get the chance to watch it later in the evening after they get home…And they will often pass it on to other people they know to show what they did.”
“I’m at least required to do one [story] a day, but sometimes two or three depending on the needs of the newscast. It’s a high-pressure time frame.”
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