Kerry Zobor, VP of Communications for the World Wildlife Fund, discusses “Earth hour,” a global initiative to show concern over climate change that will occur on March 28th, 2009.
Some of Kerry’s VlogViews:
“This is a real visual message to our leadership this year that we’re serious about climate change and people are concerned about it. We’re particularly interested in a powerful message being sent this year, because we do have a new administration which we hope will take serious action on climate change and we’re also looking to our world leaders to the UN treaty meeting in December that world wide we need a new climate change treaty.”
“We’re getting a lot of pick up on facebook and twitter, a lot of activity on myspace. We have a very compelling short video that’s on youtube that anybody can access. And we have a website, earthhourus.org and there are a lot of materials….whoever the participant, we have something for you.”
“The word is spreading. It’s becoming a movement.”
“Earth Hour” is on March 28th, 8:30-9:30 local time.
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