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The mistake that PR people and businesses make is thinking that PR can overcome bad business practices and decisions. The important role for PR is to prevent bad actions rather than spin them. PR needs to be addressing the implications of an action before it happens and guiding the company to make good choices.
Website: www.dssimon.com
Twitter: @DSSimon
Le Bron’s PR Disaster–Sponsors Beware
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Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”
How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
The Worst PR Move in sports History
Letter from Cavaliers Majority Owner Dan Gilbert
Tags: Lebron James, PR, Public Relations
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