Talks about his role assisting the International Olympic Committee (IOC) with their sponsorship efforts
The $3 Billion man (in sports marketing deals), Rob Prazmark, Founder & CEO, 21 Sports Marketing talks about the Obama’s and Chicago’s Olympics bid; the Olympics marketplace and how sponsors can get the most from the Olympics partnership. Olympics. Recorded at Marketing the Olympics: Vancouver 2010 and Beyond event at The Samsung Experience.
Some of Rob’s VlogViews:
On the Obama’s and Chicago’s Olympics Bid:
“I think it was a great idea for [The Obama’s] to be there. It was a no win situation for them.”
On The Next Olympic TV Rights Bidding War:
“I think it’s going to be a fist fight. I think it will be fun to watch.”
Marketers Moronic Love Affair with the 18-49 Demo
To Link To Post: http://bit.ly/afg1H0
How my family appears to marketers:
Doug’s VlogViews:
“My wife’s birthday makes us invisible to marketers.”
“How dumb are marketers to be focusing on the same 18 – 49 demo that was in vogue 25 years ago”
“The new demographic should be 25 – 57.”
Tags: 18-49 Demographic, Diane Simon, Doug Simon, marketing
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