Posts Tagged ‘marketing’

Jennifer Severns, Creative Director for Zocalo Group, On Telling a Brand’s Authentic Story

Monday, December 6th, 2010

To Link To Post: http://bit.ly/hywHPw

Doug Simon, President and CEO of D S Simon Productions, caught up with Jennifer Severns, Creative Director for Chicago based Zocalo Group, at the BrandsConf (Brands Conference) in New York City on December 2, 2010. Jennifer gave insight into how Zocalo helps clients create applications and products which lead to user generated content in social media and online platforms. Zocalo focuses on each client’s “authentic story” to help shape each application or product they build.


Some of Jennifer’s VlogViews:

“We’re deploying products that actually help drive recommendations for our clients. We’re creating applications and products where people can interact in meaningful ways and pass it along in ways they want to pass it along. So we’ll look into a client or company and figure out what is their authentic meaning behind what they’re doing, what is their sharable story and we will build those applications around that and build the communications around that story online or offline to spread that message.”

“I think if anybody is doing their job right, user generated content is what it’s about. Users are the ones who are telling the meaningful, authentic stories. Brands can’t actually come from a place of authenticity because they’re automatically marketing their products and seen as a brand. First and foremost, we’re going to trust other people so we need to figure out ways to get into other people’s lives in meaningful ways where they’ll share with their friends.”

WEBSITE: www.zocalogroup.com

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Posted in Public Relations | No Comments »

Tim Towster, VP of Marketing for BlueAnt, Discusses Their Unconventional Communications Approach for a New Product Launch.

Friday, November 19th, 2010

To Link To Post: http://bit.ly/90v26W

Doug Simon, President and CEO of D S Simon Productions, met with Tim Towster, Vice President of Marketing for BlueAnt, at Barbounia Restaurant in NYC to discuss the launch of the S4, a car speaker phone, and the Q2, a wireless Bluetooth headset. BlueAnt chose not to seek out traditional advertising avenues and instead is launching two viral videos showcasing the products in action. The highly anticipated second video will be launched and available to the media in coming weeks. See the first video here.


Some of Tim’s VlogViews:

“What makes our approach really unique is we’re not doing traditional advertising. So in a sense we’re not going to be doing radio, television, and print. We’re actually going and utilizing PR, grassroots, and viral videos and doing a lot of media tours to really attract attention and showcase the technology and how it can help a person in their everyday life.”

“With print or radio, you can’t really see the product in action. So with a video, we’re able to showcase it in a real life scenario where you’ve got a lot of things going on and the product can really help you in those things. So we really thought that was one of the important ways to portray the benefits of the product because seeing really is believing, especially with these types of products.”

“The response has been extremely positive. All the media that we’ve been showing it over the last couple of days have really liked it because it really portrays the product in a real life scenario. They get the chance to talk to all the product guys, like myself, and we talk about the techs and specs but this helps them translate those techs and specs into meaningful things.”

“We really believe in trying to showcase technology and humanize technology. A print campaign or a strictly in-store type campaign really can’t accomplish that. You really have to get face-to-face with people and show them how it benefits them. So, that’s why we’re doing the media tour, that’s why we’ve done these viral videos, so people can actually feel and see for themselves the product in action.”

DISCLOSURE: BlueAnt is a client of D S Simon Productions

WEBSITE: www.blueantwireless.com
BlueAnt on Twitter

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Posted in Broadcast PR, Communications, D S Simon, Online Video, Web Video | No Comments »

3D TV SMT for CEA at ESPN Recalls My NBC days

Monday, September 13th, 2010

To link to post: http://bit.ly/ciuLhi

An acronym binge after an ESPN visit raises the question of whether communicators should be going low quality in distributing video to key publics.


I don’t usually have four HD camera, a jib and an ESPN studio and production team for an SMT, but I did for a tour for our client, the Consumer Electronics Association and it’s 3D Demo Days Promotion, where people can go to local electronics stores and sample 3D TV including the Ohio State vs. Miami game during September 10-12, 2010.

Visiting the technology palace that is ESPN made me recall my works at NBC Sports in 1981 when I was on a phone conference call with the stadiums to get score updates so we would have the latest information for viewers. Needless to say, times have changed.

Flips cams. Phone cams. MP3 player cams. It’s made it easy for PR folds to capture and share content, but are we losing out when we give up quality?

For more information on CEA 3D Demo Days visit www.digitaltips.org

For more information on ESPN 3D TV programming visit http://espn.go.com/3d/

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Posted in Broadcast PR, Doug's Commentaries | 4 Comments »

Lewis Goldberg, Managing Partner at KCSA Strategic Communications

Wednesday, August 11th, 2010

To Link To Post: http://bit.ly/9dzOJd

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”


Some of Lewis’s VlogViews:

“There’s no such thing as public relations, there’s only communications.”

“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”

“For consumer facing products and services, I think it needs to be much more of an open dialogue.”

“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”

http://www.kcsa.com/

http://twitter.com/KCSA_Comms

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Posted in CEO / President, Commentary, Healthcare, marketing, Public Relations | 1 Comment »

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