Posts Tagged ‘Media Relations’

Pete Codella of Codella Marketing

Wednesday, September 22nd, 2010

To link to post: http://bit.ly/boJNKE

Douglas Simon President & CEO of D S Simon Productions skyped with Pete Codella about the importance of Digital PR and tips on how a CEO or spokesperson can get their message across to the public effectively. Doug and Pete will be speaking together at the PR News Digital PR Next Practices Summit on October 6th, 2010 at the Grand Hyatt in NYC.

Some of Pete’s VlogViews:
“The whole term Digital PR to me means sharing key messages with key publics using technology, and there’s really not a better way to do it than video.”

“It’s the perfect platform for having someone do a demo of a new product, just to introduce and have a background and show the human side of a company, something that you can’t really do in a written press release.”
“I think the video needs to share pertinent facts, important information that people need to know that traditional broadcasting may gloss over or not cover completely.”

“I think video can be a key component in a crisis situation to share those key messages and the important facts that you’ve got to get out there and that you need people to know. Keep it short and brief and get to the point and share the information that’s most pertinent.”

“If a CEO or spokesperson is hesitant about talking in a video, you work with them, you coach them…perfect practice makes perfect.”

Links:
petecodella.com
twitter.com/codella
codellamarketing.com
prnewsonline.com/resources/digitalprsummit2010.html

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Tina Brown, Founder of The Daily Beast on Obama’s PR Problems

Monday, June 28th, 2010

To Link to Post: http://bit.ly/aczIPq

Douglas Simon President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.



Some of Tina’s VlogViews:

“One of his problems has been that he is over promoted as the face of his own administration. There has been a lack of other faces that can take the heat.”

“Say what you will about personalities around George Bush but Rumsfeld was a ubiquities presence. Cheney, all these guys, they were out there for the President…”

“The other people in the (Obama) cabinet, except for Hilary just haven’t made an imprint on the media for him particularly on energy policy. On The Beast, I’ve just advocated Arnold Schwarzenegger should be his energy guy”

Click here for the Full Interview

Other Links:
http://www.thedailybeast.com/

http://www.twitter.com/thetinabeast

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | 2 Comments »

Jason Sadler – What has wearing a t-shirt done for you?

Tuesday, May 18th, 2010

To link to post: http://bit.ly/cjqPFM

Douglas Simon, president and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter. Please email shirt@dssimon.com for more info.


Some of Jason’s VlogViews:
“Every day I get paid to wear a t-shirt.”

“It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”

“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”

Some of Doug’s VlogViews:
“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”

“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that controlled the outflow, now, organizations that are smarter create the content themselves and then using social media to distribute it out and make it available to those who want to opt in.”

Links:
www.iwearyourshirt.com
@iwearyourshirt
@yourfriendevan
shirt@dssimon.com
www.dssimon.com

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Posted in Broadcast PR, CEO Interviews, PR Tips and Tools, Social Media | No Comments »

Michael Levine – Stop Hiding on Planet Email

Thursday, May 13th, 2010

To link to post: http://bit.ly/dj2bSO

Douglas Simon, President & CEO D S Simon Productions talk with Michael Levine Founder of Levine Communications Office (www.LCOonline.com); Author of Guerilla PR and Guerilla PR 2.0 and the Publisher of the widely read news blog LBNElert (www.LBNElert.com) about leadership, communication and “Adorable PR People” who are wrong.


Some of Michael’s VlogViews:

“By hiding on planet e-mail you lose the opportunity to create the important relationship that you most need.”

“There are only two speeds in PR-fast and dead. If you don’t know that you’ll be left out of a lot of news stories.”

“The rule of leadership is simple but not easy. You have to do everything your competition does and one more thing.”

Links:
www.LCOonline.com
www.LBNElert.com

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | 2 Comments »

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