Posts Tagged ‘Media’

Occupy Wall Street’s Effect on Media & Corporate Communications

Monday, December 5th, 2011

To Link To Post: http://bit.ly/vXqInM

Martin Murtland, Vice President & Managing Director, Factivia Communicator, for Dow Jones discusses Occupy Wall Street’s implications for media and communications.


Some of Martin’s Key Takeaways:

“The thing I find interesting is just the shear wide range of topics that are being covered in association with the Occupy Wall Street movement; such as economic inequality and executive pay but also, more recently, things like police enforcement.”

“We found in traditional media, focus was more on the police crackdowns and on social media the discussion was around the actual protesters being pepper sprayed, particularly the University of California campus where they were protesting possible hikes in tuition fees. If you compare them in totality, I think they’re both covering the same sort of issues and following a similar trend pattern in terms of the volume and the favorability.”

Editor Showcase: Health and Nutrition Highlights Reel

Tuesday, March 1st, 2011

To Link To Post: http://bit.ly/hpWW3s

Doug Simon, President and CEO of D S Simon Productions, spoke with many brand representatives and media on hand at the 2011 Editor Showcase: Health and Nutrition held in New York City on February 9th. The showcase was a huge success and we look forward to participating in upcoming events. Enjoy the highlights video below:


For information on upcoming showcases, including Modern Moms on April 6th, 2011 click here.

Saul Colt, Award Winning Word of Mouth Marketer, on Why You Should Kiss Your Customers

Wednesday, December 8th, 2010

To Link To Post: http://bit.ly/emh7Ly

At BrandsConf NYC on December 2, 2010 Doug Simon, President and CEO of D S Simon Productions, spoke with Saul Colt, award winning word of mouth marketer, consultant and expert on social media and customer service as well as self-proclaimed international man of mystery and seriously good kisser, on how to “make out with your clients”.


Some of Saul’s VlogViews:

“The idea of the first kiss, another way of saying it though it doesn’t sound as sexy, is always go to the next step. So you do something really nice for somebody and a lot of people would just be like ‘wash my hands, pat myself on the back, I did something cool.’ But if you can take it to the next step, that’s how you get people to make out with you, that’s how you really get people to have that warm feeling and really get an emotional connection.”

“If you think of how a lot of big brands actually speak to people online it’s very direct, it’s very to the point, it’s just fix a problem, get in and get out. They’re not really trying to connect with a person on an emotional level. So if you can actually forget about what you do for a living, forget about your product, forget about your services and think of the person as a real person. What’s going to connect with the person? The way you actually connect with people is creating experiences, experiences create feelings and my favorite experience is obviously making out with beautiful women so that’s the metaphor I always go with.”

Follow Saul on Twitter or Request a Date: www.twitter.com/saulcolt

WEBSITES: www.saul.is, www.facebook.com/saulcolt

Jason Sadler – What has wearing a t-shirt done for you?

Tuesday, May 18th, 2010

To link to post: http://bit.ly/cjqPFM

Douglas Simon, president and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter. Please email shirt@dssimon.com for more info.


Some of Jason’s VlogViews:
“Every day I get paid to wear a t-shirt.”

“It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”

“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”

Some of Doug’s VlogViews:
“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”

“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that controlled the outflow, now, organizations that are smarter create the content themselves and then using social media to distribute it out and make it available to those who want to opt in.”

Links:
www.iwearyourshirt.com
@iwearyourshirt
@yourfriendevan
shirt@dssimon.com
www.dssimon.com