Stephanie Anderson, Head of Communications and Chief Spokesperson for Sylvania, discusses the challenge of a company being the “number 2 guy” and how a company can overcome that.
Some of Stephanie VlogViews:
“We’re essentially the Pepsi, if you will, of our industry. But what I find as a communicator is it gives you a tremendous opportunity to be different, to really step outside of the traditional mold and do something that is compelling and engaging not only for consumers but also for business.”
“One of the areas where we have seen the most engagement is with mommy bloggers, there is a whole community of women out there who are interested in money saving, environmentally consciousness products for their homes and for their kids and that’s something we continue to build on.”
“I think the most important thing is authenticity. You’ve got to have a true technological breakthrough, a great product, a great message, and if you have something unique and something valuable to say, the blogosphere is willing to listen.”
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