Doug Simon, President and CEO of D S Simon Productions spoke to Todd Dezen, Associate Director, National Media Relations, March of Dimes about how winning the PRSA-NY Big Apple Award for Use of Broadcast, can serve as a platform to help March of Dimes combat premature births.
Some of Todd’s Vlog Views:
“We hope the recognition for this campaign will help to increase public awareness of the seriousness of premature birth”
Douglas Simon, president and CEO of D S Simon Productions spoke with Jason Sadler from IWearYourShirt.com about online video and the significance it has on the new ways companies and organizations are promoting their products and services. Jason Sadler will be wearing the D S SIMON Productions T-Shirt on May 19th. Don’t forget to follow us on the website, facebook or twitter. Please email shirt@dssimon.com for more info.
Some of Jason’s VlogViews:
“Every day I get paid to wear a t-shirt.”
“It’s content creation, that’s what you’re getting and that’s what you’re paying for. You can have an agency create your youtube video for you. But I’ve got an audience of almost 22,000 people on twitter that watch these things [videos], almost 5,000 friends on facebook, about 6,000 unique views to iwearyourshirt.com a day.”
“It’s all these different audiences plus the live video we are about to hit 1 million online total views on the show so everyday there are lots of eyeballs and the reach has grown so significantly since I started with 200 friends on facebook.”
Some of Doug’s VlogViews:
“We create content and distribute it to media primarily through video production, Satellite Media Tours, Radio Media Tours, and Internet Media Tours.”
“Everyone and every organization is getting into the content creation business, it used to be that there was a narrow channel of news media that controlled the outflow, now, organizations that are smarter create the content themselves and then using social media to distribute it out and make it available to those who want to opt in.”
Douglas Simon, President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.
Some of Paul’s VlogViews:
“The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.”
“Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.”
“One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.”
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