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Kopal describes how earning media online drove brand growth for her company, PishPosh Mommy in the mommy market. Recorded at the Editor Showcase: Modern Moms .
Some of Kopal’s VlogViews:
“I thought somebody should invent this. Because we need a way to organize all of our kids stuff, but still use our handbags.”
“We are pitching to the fashion conscious mom. Last year we focused a lot on bloggers and this year we feel like we’ve grown enough to get out to more media outlets to magazines and newspapers and maybe TV shows.”
*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Editor Showcase, Modern Moms Conference Series:
Mary Ann Zoellner & Alicia Ybarbo
Anna Marie
Rachel Morris
Justin LaGosh
Ellie Becker
Kopal Goonetileke
Ellen Seidman
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