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Douglas Simon, President and CEO of D S Simon Productions, spoke with Dallas Lawrence Managing Director of Burson Marsteller about strategic use of social media in a crisis as well as its value as a research tool for crisis preparation and prevention. He also offered an interesting take on President Obama’s strategy for the midterm elections. The interview took place at the PR News Digital PR Next Practices Summit, where Dallas was a keynote speaker.
Some of Dallas’s Vlog Views:
“Obviously we tell our clients to use your peace time wisely. Now if you are in business today you are in the business of crisis, it’s going to happen it’s just a matter of when. But if you haven’t, one of the key take-aways is you don’t have to have a twitter account necessarily to be able to engage and correct what’s happening in the online space.”
“Every single industry has a key set of blogs that they need to be following and be a part of. When your crisis hits if you know who those folks are you want to reach out and in real time engage those people.”
“Republicans in Congress are far more active on Twitter than their Democratic counterparts by a factor of 72% to 50%. They’re much more engaged, they have more followers. I happen to think it has a lot less to do with partisanship and more the party in power. The party out of power usually has a much more organized and much hungrier base.”
“I’m a political guy and I will tell you that probably the best thing that can happen to President Obama is to have a Republican Speaker of the House.”
Study on Congress Twitter Usage
http://twitter.com/dallaslawrence
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