VlogViews

Doug Simon, President and CEO of D S Simon Productions, spoke with Ryan Jones, Account
Director at Access Communications, at the PR Week Awards in New York City on March 10th about winning Honorable Mention for Access’ campaign with 2K Sports.

Some of Ryan’s VlogViews:

“We had a very strong product with a very unique concept. It was a baseball video game and the notion was that the first person to pitch a verified perfect game would win one million dollars. Perfect game being no one touches a bag, no walks, no hits, nothing. It’s a pretty big skill based feat for a video game player. We took that as an opportunity and used it as a chance to create a big PR campaign to promote the contest and the game itself.”

“A couple of key components went into that. We’re actually very fortunate, our client made the effort to secure a key highlight athlete, Evan Longoria. Through Evan we had a number of channels open up that allowed us to attack the campaign from a broader consumer perspective. Specifically, working with D S Simon we had an opportunity to utilize an SMT where Evan sat through 32 interviews back to back and that allowed us to attack the broadcast media market in a great way. It was single stories packaged up individually for each individual market based on our larger overarching campaign that hit in every market, really, but also had that appeal to each individual market as well. It was a boon for us; it really helped start the campaign.”

“One thing we do at Access, we have a three pronged approach to most of our hits, is the actual concept stage. Two is execution, if it’s a broadcast hit we try and get that large placement. The third is to take that and create a viral affect. We’ll take a clip once it goes digital and let it have a life online.”

Website: http://www.accesspr.com/

Twitter: http://twitter.com/AccessPR