To link to post: http://bit.ly/aBj0KY
Douglas Simon President & CEO of D S Simon Productions and John Seng, President & CEO of Spectrum discussed the responsibility of health care companies in providing accurate information to their consumers.
Some of John VlogViews:
“The one thing everyone’s got in common is health care and we all want to maintain the good health we’ve got. It’s about where we go for our information, who influences us.”
“I’m extremely passionate about what I feel is the need or obligation, the commitment that must be there on behalf of pharma to ensure that there is accurate information being presented about their products.”
“I think the challenge is out there for companies to make it clear that they have every intention of making sure that the patients have the best information to work with, and accurate information. Not misleading or potentially harmful information.”
Other links:
http://www.spectrumscience.com/
http://www.spectrumscience.com/blog/
http://twitter.com/JohnJSeng
Lewis Goldberg, Managing Partner at KCSA Strategic Communications
To Link To Post: http://bit.ly/9dzOJd
Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”
Some of Lewis’s VlogViews:
“There’s no such thing as public relations, there’s only communications.”
“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”
“For consumer facing products and services, I think it needs to be much more of an open dialogue.”
“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”
http://www.kcsa.com/
http://twitter.com/KCSA_Comms
Tags: Corporate Communications, Corporate Social Responsibility, CSR, marketing, PR, Public Relations
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