To link to post: http://bit.ly/DZJAo
Staff promotions, PR industry needs and the obligatory homage to Michael Jackson.
Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, Persident & CEO of D S Simon Productions Inc.
To link to post: http://bit.ly/DZJAo
Staff promotions, PR industry needs and the obligatory homage to Michael Jackson.
Tags: Commentary, Michael Jackson, PR
Posted in Commentary, Public Relations | No Comments »
Gini Dietrich discusses establishing a social media brand online, ‘Ghost Twitterers’ and her blog The Fight Against Destructive Spin.
“I really started to enhance our own blog which is called, The Fight Against Destructive Spin, for the PR industry…and people are really appreciative of that because we’re all talking about how we have this perception of awful spin doctors in the industry and it’s really the fight against that perception…We’re looking for opportunities that we can say, ‘this is not the way the profession should be run.’ We’re not trying to be mean spirited or anything. We’re just calling out opportunities that we can look to better our profession, because it is really important especially to me that we are being looked at as thought leaders and as professionals.”
“I personally don’t agree with Guy Kawasaki or the celebrities that are using other people to tweet for them, I think that defeats the purpose…but I also understand being overwhelmed.”
“You need to decide what the brand stands for and what kind of personality it has and who can represent it.”
Tags: Arment Dietrich, Gini Dietrich, PR, The Fight Against Destructive Spin
Posted in CEO / President, Public Relations, Social Media | 4 Comments »
Top 50 PR Thought Leader Jerry Schwartz, President of G.S. Schwartz & Co., and co-founder of Digital Power and Light discusses how PR professionals can stay on top of the changes and challenges facing the industry.
Some of Jerry’s VlogViews:
“The biggest problem right now is that everybody who walks through the front door says, ‘I want social media.’ Social media means a lot of things. The term itself is the hot new buzzword because a week ago it was social networks, and so this keeps changing fairly rapidly. But they do want something that is social media, that involves something like facebook, something like youtube going on in their programs to reach different target audiences. Even if sometimes unfortunately those target audiences are not relevant to the sale of their product or service”
“We created a term that we trademarked called Technoscape⢠and a Technoscape⢠is an analysis that we do of a target audience of any client and how they receive information…everyone gets their information differently from a different mix of media, and I think you need to analyze each target audience, and how they get their information.”
“We’re relying very heavily on a concept that we call upward mentoring, where the younger people in the firm are actually teaching the older people in the firm how to use new media. And we’re learning through them. That trend is an interesting trend and will continue for a while because they use it for social purposes. We’re in business. So we’re taking their social uses and putting a business model against them takes some work, so while there is upward mentoring, there is still a need for downward mentoring as well.”
Tags: G.S. Schwartz & Co, Jerry Schwartz, PR, Social Media, Top 50 PR Thought Leaders
Posted in CEO / President, PR's Top 50 Thought Leaders, Public Relations, Social Media | No Comments »
The Future of Broadcast PR
To link to post: http://bit.ly/aLHhI
Broadcast PR needs to get beyond the hyper-competition and start communicating about the value we provide.
See the full article on Bulldog Reporter’s website here.
The acquisition of MediaLink for $1.4 million followed by the Chapter 7 filing by On the Scene Productions could lead many to mistakenly conclude that broadcast PR is in trouble.
Satellite Media Tours, Internet Media Tours and new web based services, including tools to help organize, store, share and control online video are providing more value than ever.
Tags: Broadcast PR, medialink, on the scene productions, PR, Public Relations
Posted in Broadcast PR, Doug's Commentaries, Government & Politics, Journalism / Media Industry, PR Tips and Tools, Social Media | 1 Comment »