Posts Tagged ‘PR’

Doug Simon Makes His PR and Communications Industry Predictions for 2011

Monday, January 10th, 2011

To Link To Post: http://bit.ly/girS9B

Doug Simon, President and CEO of D S Simon Productions, shares his 2011 predictions for the PR and Communications Industry.


Doug’s Predictions:

“If you’re a card carrying member of the Public Relations Society of America and are only interested in my predictions in this space, here they are: I think we’re going to continue to see the transition of senior executives from the advertising world to Public Relations because that’s where authentic communications is happening. You can’t just buy your way on and reach consumers anymore. It’s become much more of an opt-in culture. We’re also going to see agencies grow but I think a big change is corporate communicators are going to look to hire specific organizations on a project basis and most of this is going to relate to not only content creation but also distribution, especially to social media. In the broadcast PR space I think we’re going to see the increased popularity of Internet Media Tours, Viral Video media placement and Internet Interview Tours to reach key audiences that in some cases are self-selected because the blogs and website that would take the content would only be interested in your story if they know their readers and viewers are. Two predictions specific to D S Simon Productions, I think we’re going to see continued growth as we celebrate our 25th anniversary year and we’ll be moving to a larger office space. Hope your wishes and predictions come true for 2011.”

Website: www.dssimon.com

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Posted in Public Relations | No Comments »

Tim Towster, VP of Marketing for BlueAnt, Discusses Their Unconventional Communications Approach for a New Product Launch.

Friday, November 19th, 2010

To Link To Post: http://bit.ly/90v26W

Doug Simon, President and CEO of D S Simon Productions, met with Tim Towster, Vice President of Marketing for BlueAnt, at Barbounia Restaurant in NYC to discuss the launch of the S4, a car speaker phone, and the Q2, a wireless Bluetooth headset. BlueAnt chose not to seek out traditional advertising avenues and instead is launching two viral videos showcasing the products in action. The highly anticipated second video will be launched and available to the media in coming weeks. See the first video here.


Some of Tim’s VlogViews:

“What makes our approach really unique is we’re not doing traditional advertising. So in a sense we’re not going to be doing radio, television, and print. We’re actually going and utilizing PR, grassroots, and viral videos and doing a lot of media tours to really attract attention and showcase the technology and how it can help a person in their everyday life.”

“With print or radio, you can’t really see the product in action. So with a video, we’re able to showcase it in a real life scenario where you’ve got a lot of things going on and the product can really help you in those things. So we really thought that was one of the important ways to portray the benefits of the product because seeing really is believing, especially with these types of products.”

“The response has been extremely positive. All the media that we’ve been showing it over the last couple of days have really liked it because it really portrays the product in a real life scenario. They get the chance to talk to all the product guys, like myself, and we talk about the techs and specs but this helps them translate those techs and specs into meaningful things.”

“We really believe in trying to showcase technology and humanize technology. A print campaign or a strictly in-store type campaign really can’t accomplish that. You really have to get face-to-face with people and show them how it benefits them. So, that’s why we’re doing the media tour, that’s why we’ve done these viral videos, so people can actually feel and see for themselves the product in action.”

DISCLOSURE: BlueAnt is a client of D S Simon Productions

WEBSITE: www.blueantwireless.com
BlueAnt on Twitter

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Posted in Broadcast PR, Communications, D S Simon, Online Video, Web Video | No Comments »

Dallas Lawrence of Burson Marsteller on using Social Media in a Crisis

Thursday, October 7th, 2010

To Link to Post: http://bit.ly/cB8KMc

Douglas Simon, President and CEO of D S Simon Productions, spoke with Dallas Lawrence Managing Director of Burson Marsteller about strategic use of social media in a crisis as well as its value as a research tool for crisis preparation and prevention. He also offered an interesting take on President Obama’s strategy for the midterm elections. The interview took place at the PR News Digital PR Next Practices Summit, where Dallas was a keynote speaker.


Some of Dallas’s Vlog Views:

“Obviously we tell our clients to use your peace time wisely. Now if you are in business today you are in the business of crisis, it’s going to happen it’s just a matter of when. But if you haven’t, one of the key take-aways is you don’t have to have a twitter account necessarily to be able to engage and correct what’s happening in the online space.”

“Every single industry has a key set of blogs that they need to be following and be a part of. When your crisis hits if you know who those folks are you want to reach out and in real time engage those people.”

“Republicans in Congress are far more active on Twitter than their Democratic counterparts by a factor of 72% to 50%. They’re much more engaged, they have more followers. I happen to think it has a lot less to do with partisanship and more the party in power. The party out of power usually has a much more organized and much hungrier base.”

“I’m a political guy and I will tell you that probably the best thing that can happen to President Obama is to have a Republican Speaker of the House.”

Study on Congress Twitter Usage
http://twitter.com/dallaslawrence

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Posted in Government & Politics, Health & Wellness, Journalism / Media Industry | No Comments »

Eliot Mizrachi of the Entertainment Software Rating Board

Thursday, October 7th, 2010

To Link To Post: http://bit.ly/cZ4KnY

Douglas Simon, President and CEO of D S Simon Productions, spoke with Eliot Mizrachi, Director of Communications for the Entertainment Software Rating Board, about the upcoming Supreme Court case involving California law limiting access to violent video games as well as the role of communications in education campaigns. The interview took place at the PR News Digital PR Next Practices Summit.


Some of Eliot’s Vlog Views:

“A big part of what we do is educating parents and other consumers about the tools and information we provide so that they can make informed decisions about the games for their children.”

“We’ll team up with a group like Game Stop to do public education campaigns through their stores, in store signage. We’ll work with the New Orleans Saints or state officials to do state wide PSA campaigns that are on TV and radio. It’s really a question of finding the right partners and putting good tactics in the proper places that are going to educate the public about the ratings.”

“The issue is really a question of can a state impose a law that restricts access to constitutionally protected speech and that’s why the Supreme Court is looking at it. One of the issues that they’re going to have to weigh is, is there a less restrictive means that the state could use to achieve its purpose. So if we don’t want kids playing games that are inappropriate for them, how can we go about doing that? The rating system is really the answer.”

Links:
http://twitter.com/eliotmiz
http://esrb.org
http://twitter.com/OKtoPlay

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Posted in Government & Politics, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

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