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Doug Simon, President & CEO of D S Simon Productions, spoke with Jason Winocour, Social and Digital Media Practice Leader at Hunter Public Relations, about the upcoming PRSA-NY workshop on October 27th which Jason will be moderating. Companies presenting include D S Simon Productions, PopTent, Method Savvy, Ustream, TubeMogul, Newscast US and Latergy. For more information or for attendee sign up, please visit http://bit.ly/pza5er.
Some of Jason’s VlogViews:
“Increasingly, online video has to be a core tactic for any successful PR campaign. In fact, there was a recent study that said 90% of web traffic by the year 2013 is going to be online video, an astounding statistic. PR folks really need to get on board, and they have been getting on board, but there is so much more that can be done. There are so many marketing opportunities and that’s what we’re going to talk about.”
“It’s going to be a three hour workshop on Thursday, October 27th in New York City sponsored by the Public Relations Society of America, New York Chapter, and it’s going to be broken into three different sections. First, how to create compelling online video that really breaks through the clutter. There is more video that’s being uploaded in three days to YouTube than the major TV networks have produced in the last sixty years.”
“The second part is going to be how to market and distribute online video to really target the appropriate eyeballs and amass views.”
“The third section is going to consist of a demonstration of Ustream which is one of the live streaming platforms.”
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Doug’s Predictions for 2010
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The Economy:
The stock market will continue to rise. Unemployment will stabilize and will actually start dropping in advance of the election.
Politics:
Republicans will make gains in November but smaller than anticipated.
Our Industry:
Optimistic about new transparency and I don’t feel that there will be a flare up over the FTC Spokesperson Guidelines. PRSA will continue to be less relevant.
Random Thoughts:
Tiger Woods will return and won’t win a major. On the bright side, his “sex addiction” will be treated successfully.
Check out my predictions from last year!
Tags: economy, FTC Spokesperson Guidelines, New Year 2010, Politics, Predictions, PRSA, Public Relations, The Jets, Tiger Woods
Posted in Doug's Commentaries, Government & Politics, PR Tips and Tools | 3 Comments »