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Doug Simon, President and CEO of D S Simon Productions, spoke with Olivier Fleurot, CEO of MS&L Group at the PRWeek Age of Opportunity conference held in New York City on November 9, 2010 about the growing importance of public relations in a social media savvy world and how MS&L, the flagship specialty communications, PR and events network for Publicis Groupe is rising to meet changing PR demand.
Some of Olivier’s VlogViews:
“If I am in PR today it’s because I see a very interesting possibility to transform this industry and make it even more relevant in the coming years.”
“If you look at the transformation that is happening at the moment between a world where we were pushing messages to a world where now people are creating their own content and choosing which community they want to share ideas with… I think there is a big opportunity (for PR) IF we know how to seize it.”
“I think we have to raise our game. We also have to demonstrate that we can be a lot more proactive because I think in the PR industry we’ve been a bit too passive … we need to show to our clients, existing or potential clients, that we can have very big ideas.”
WEBSITES: www.mslworldwide.com ; www.mslgroup.com ; www.publicisgroupe.com
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