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Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”
How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
Mad Men Make the Case for PR
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Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
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