Posts Tagged ‘Public Relations’

Julie Winskie of Porter Novelli on Delivering Results in a Digital World

Tuesday, August 16th, 2011

To Link To Post: http://bit.ly/nE0KiN

Porter Novelli Launches Real-Time Monitoring Service

Doug Simon, President & CEO of D S Simon Productions, spoke with Julie Winskie, Global President, Clients for Porter Novelli on how agencies are evolving in today’s every changing media environment.


Some of Julie’s VlogViews:

“It’s a significantly changed landscape out there and it’s all due to the digital explosion. It’s creating huge challenges but also huge opportunities. A couple of trends in terms of how we see evolving working with clients and how we see agency relationships evolving and it starts with a shift from monitoring to meaning.”

“What we see happening now and in the near future is a return back to what you essentially use agencies and outside council for, which, is what we do best, is council. It’s providing the analytical overlay to the data. It’s the context, the analysis.”

“It’s about the real-time information but it’s also about the real-time context as well.”

Website: http://www.porternovelli.com/

Porter Novelli on Facebook

Porter Novelli on Twitter

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TJ Walker, leading media trainer, speaking expert and author of the #1 national best seller, “TJ Walker’s Secret to Foolproof Presentations”, on President Obama’s 2011 State of the Union Address

Friday, January 28th, 2011

To Link To Post: http://bit.ly/fpyvOB

Doug Simon, President and CEO of D S Simon Productions, spoke with TJ Walker on his thoughts on the 2011 State of the Union Address after Doug and TJ completed a one hour live discussion on the topic hosted by CommPro.biz.


Some of TJ’s VlogViews:

“For technical aspects of his (President Obama) delivery, fantastic, I give him an A+. His ability to read a teleprompter, which is by the way not an easy thing, is without question. He is very, very strong, his delivery is good, he uses full range of his voice, there is the emotion, the hands are moving, the face is moving; huge, huge improvement over George Bush, Jimmy Carter, not being partisan here today. He (President Obama) is simply a much better speaker than most. He’s more in the league of Ronald Reagan or Bill Clinton. So when people look at him in terms of Head of State, I think he really solidified his reputation as someone people can point to and say, ‘I’m proud of him as a leader of our country.’”

“He is trying to make himself more popular and advance support for his legislative initiative and his policies and his philosophy. It’s important for people to realize all presidents feel that they are constantly attacked by the media and vilified and caricatured. This administration is no different.”

“There were very few magical phrases. One area where I would fault him is he and his staff don’t quite have that ear for the magical phrase that really resonates and stays with you, the way Ronald Reagan often did. He certainly had no clunkers; you didn’t hear things where you think, ‘I can’t believe he said that’ so it was consistent good level but not great level.”

www.tjwalker.com or http://www.mediatrainingworldwide.com/

Some excerpts from the live discussion:

President Obama and the Power of Soundbites: http://www.youtube.com/watch?v=hkqYpNkBGNM

President Obama Shows the Proper Way to Use Stories During a Speech: http://www.youtube.com/watch?v=0yTRDT-ZoMw

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Posted in Government & Politics, Journalism / Media Industry, Public Relations | No Comments »

Bob Notenmeier, Clinical Professor of Public Relations and Corporate Communications at New York University, on the 2011 State of the Union Address

Friday, January 28th, 2011

To Link To Post: http://bit.ly/fMoVz8

Doug Simon, President and CEO of D S Simon Productions, spoke with Bob Notenmeier, Clinical Professor of Public Relations and Corporate Communications at NYU, after their live online discussion on the 2011 State of the Union Address hosted by CommPro.biz. Bob shares his main takeaways from the President’s speech.



Some of Bob’s VlogViews:

“From a speech writing standpoint there wasn’t really any memorable phrase, there wasn’t any memorable language. That may have been deliberate. He (President Obama) didn’t really want to antagonize everybody, especially during this era of the bipartisanship that we’ve just come through; the shooting in Tucson, the repeal of the healthcare bill. He’s setting the stage for a positive attitude and a positive atmosphere so let’s go forward from here and let’s cut out some of the distress that’s been going on. That said, I think it would have been more effective if he has some kind of memorable language there.”

“Many people really felt it was too long, it was boring and they actually did turn it off. I think that tells us something from a speech writing standpoint. Even though he had the Congress in mind as the audience, and the American people, somewhere along the line, at least anecdotally in New York, he apparently disconnected with the American people or at least the New York audience from what I can tell.”

http://www.scps.nyu.edu/prcc

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Posted in Digital Media, Government & Politics, Journalism / Media Industry, Public Relations | 1 Comment »

Lucy Siegel, President and Founder of Bridge Global Strategies, on Consulting Foreign Firms for Reaching the U.S. Market

Tuesday, January 18th, 2011

To Link To Post: http://bit.ly/fTLqSF

Doug Simon, President and CEO of D S Simon Productions, caught up with Lucy Siegel, President and Founder of Bridge Global Strategies, on how to help foreign companies effectively communicate with an American audience.


Some of Lucy’s VlogViews:

“Our role is to be consultants. That’s another thing that’s really different. PR firms in other countries and PR people in companies are not advisors and consultants in the same way, in most cases, as we are. Western Europe it’s changing, but in Asia certainly that’s the case.”

“Frequently we’ll have foreign clients who will say, “This is our plan: we are going to do a press conference and then we’re going to do this and then we’re going to do that” and they have a whole plan that they’ve already come up with for the U.S. market and they haven’t asked anybody in the U.S.”

“We’ve always had clients who are really great to work with and open to listening and for them it’s educational to find out all of these differences and they know that they have a lot to learn. But WE have a lot to learn too. What I’ve found is that when we understand their culture it helps us to explain to them what they don’t understand [about our culture].”

WEBSITE: www.bridgeny.com
Bridge Blog: www.bridgebuzz.bridgeny.com
Twitter: www.twitter.com/lucysiegel

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