To Link to Post: http://bit.ly/cspNcL
Doug Simon, President and CEO of D S Simon Productions, spoke with Olivier Fleurot, CEO of MS&L Group at the PRWeek Age of Opportunity conference held in New York City on November 9, 2010 about the growing importance of public relations in a social media savvy world and how MS&L, the flagship specialty communications, PR and events network for Publicis Groupe is rising to meet changing PR demand.
Some of Olivier’s VlogViews:
“If I am in PR today it’s because I see a very interesting possibility to transform this industry and make it even more relevant in the coming years.”
“If you look at the transformation that is happening at the moment between a world where we were pushing messages to a world where now people are creating their own content and choosing which community they want to share ideas with… I think there is a big opportunity (for PR) IF we know how to seize it.”
“I think we have to raise our game. We also have to demonstrate that we can be a lot more proactive because I think in the PR industry we’ve been a bit too passive … we need to show to our clients, existing or potential clients, that we can have very big ideas.”
WEBSITES: www.mslworldwide.com ; www.mslgroup.com ; www.publicisgroupe.com
3D TV SMT for CEA at ESPN Recalls My NBC days
To link to post: http://bit.ly/ciuLhi
An acronym binge after an ESPN visit raises the question of whether communicators should be going low quality in distributing video to key publics.
I don’t usually have four HD camera, a jib and an ESPN studio and production team for an SMT, but I did for a tour for our client, the Consumer Electronics Association and it’s 3D Demo Days Promotion, where people can go to local electronics stores and sample 3D TV including the Ohio State vs. Miami game during September 10-12, 2010.
Visiting the technology palace that is ESPN made me recall my works at NBC Sports in 1981 when I was on a phone conference call with the stadiums to get score updates so we would have the latest information for viewers. Needless to say, times have changed.
Flips cams. Phone cams. MP3 player cams. It’s made it easy for PR folds to capture and share content, but are we losing out when we give up quality?
For more information on CEA 3D Demo Days visit www.digitaltips.org
For more information on ESPN 3D TV programming visit http://espn.go.com/3d/
Tags: Corporate Communications, espn, marketing, Public Relations
Posted in Broadcast PR, Doug's Commentaries | 4 Comments »