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Ray Kerins, VP of Worldwide Communications for Pfizer, discusses the company’s groundbreaking announcement and the reputation possibilities that can come with it. Recorded at the IPREX Reputation Management Panel, hosted by Ken Makovsky, Founder and President of Makovsky and Co.
Some of Ray’s VlogViews:
“We announced if you lose your job, if you have no health insurance, and if you’ve been on a Pfizer medication for three months, we will cover you for up to a year…People need help and with our ability with our experiences and our medicines, we should help people.”
“It goes beyond communications…Our ability to take down the walls, our ability to operate quickly and more efficiently, these are words we use regularly, we throw them around. We’re actually doing it…This is a prime example of us doing it differently and taking the bull by the horn.”
“Our leaders care so we say, ‘first of all, do the right thing, and make sure your goals and your approach are in line with what doing the right thing is’…[Pfizer] is a good example of a company saying we’re going to do the right thing, we’re going to take it on…Don’t get me wrong. There is a cost. We know there is a cost. We’re doing it, because we know it’s the right thing to do.”
Reputation Management Series:
Ray Kerins
Harvey Greisman
Michael McDougall
Carl Folta
Barbara Pierce
Stephen Dishart
Gary Sheffer
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