Gary Sheffer, General Manager, Public Affairs and Employee Communications at GE, discusses the need for a “communications reset.” Recorded at the IPREX Reputation Management Panel, hosted by Ken Makovsky, Founder and President of Makovsky and Co.
“What we’ve tried to do over the past year is really find ways to humanize GE, to make it more than just about our earnings and our balance sheet….We’re trying to reach retirees for the first time, personal communications with them. We’ve had about 500,000 retirees from the company. It’s an army of people that want to help build our reputation…In some ways, while it’s been a tough year, it’s also been liberating. For the communications function at GE ironically, our value has grown.”
Reputation Management Series:
Ray Kerins
Harvey Greisman
Michael McDougall
Carl Folta
Barbara Pierce
Stephen Dishart
Gary Sheffer
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