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Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.
Some of Lauren’s VlogViews:
“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”
“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”
Mad Men Make the Case for PR
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Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
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