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Doug Simon, President and CEO of D S Simon Productions, caught up with Jennifer Severns, Creative Director for Chicago based Zocalo Group, at the BrandsConf (Brands Conference) in New York City on December 2, 2010. Jennifer gave insight into how Zocalo helps clients create applications and products which lead to user generated content in social media and online platforms. Zocalo focuses on each client’s “authentic story” to help shape each application or product they build.
Some of Jennifer’s VlogViews:
“We’re deploying products that actually help drive recommendations for our clients. We’re creating applications and products where people can interact in meaningful ways and pass it along in ways they want to pass it along. So we’ll look into a client or company and figure out what is their authentic meaning behind what they’re doing, what is their sharable story and we will build those applications around that and build the communications around that story online or offline to spread that message.”
“I think if anybody is doing their job right, user generated content is what it’s about. Users are the ones who are telling the meaningful, authentic stories. Brands can’t actually come from a place of authenticity because they’re automatically marketing their products and seen as a brand. First and foremost, we’re going to trust other people so we need to figure out ways to get into other people’s lives in meaningful ways where they’ll share with their friends.”
WEBSITE: www.zocalogroup.com
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