To link to post: http://bit.ly/boJNKE
Douglas Simon President & CEO of D S Simon Productions skyped with Pete Codella about the importance of Digital PR and tips on how a CEO or spokesperson can get their message across to the public effectively. Doug and Pete will be speaking together at the PR News Digital PR Next Practices Summit on October 6th, 2010 at the Grand Hyatt in NYC.
Some of Pete’s VlogViews:
“The whole term Digital PR to me means sharing key messages with key publics using technology, and there’s really not a better way to do it than video.”
“It’s the perfect platform for having someone do a demo of a new product, just to introduce and have a background and show the human side of a company, something that you can’t really do in a written press release.”
“I think the video needs to share pertinent facts, important information that people need to know that traditional broadcasting may gloss over or not cover completely.”
“I think video can be a key component in a crisis situation to share those key messages and the important facts that you’ve got to get out there and that you need people to know. Keep it short and brief and get to the point and share the information that’s most pertinent.”
“If a CEO or spokesperson is hesitant about talking in a video, you work with them, you coach them…perfect practice makes perfect.”
Links:
petecodella.com
twitter.com/codella
codellamarketing.com
prnewsonline.com/resources/digitalprsummit2010.html
Mad Men Make the Case for PR
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Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.
Some of Doug’s Vlog Views:
You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.
The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?
In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?
Tags: Advertising, Corporate Communications, Internet Marketing, marketing, Online Newsrooms, PR, Public Relations, Social Media
Posted in Doug's Commentaries, Journalism / Media Industry | 1 Comment »