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Justin discusses how earning media online drove brand growth. Recorded at the Editor Showcase, Modern Moms Conference.
Some of Justin’s VlogViews:
“Our main target was reaching our to the allergy community, these are very loyal, passionate customers out there. And they are blogging about it online.”
“We wouldn’t have gotten into the thousands of stores without [the allergy community] actually demanding, in some cases, from their store manager. Having that come from their mouths has been so powerful for placement on the retail level.”
“Allergies are an issue. That’s the issue we’ve been pushing in marketing. This is an issue and here is an alternative.”
*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Editor Showcase, Modern Moms Conference Series:
Mary Ann Zoellner & Alicia Ybarbo
Anna Marie
Rachel Morris
Justin LaGosh
Ellie Becker
Kopal Goonetileke
Ellen Seidman
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