If you missed CES this year, you missed a lot. Here’s a chance to catch up:
D S Simon Productions partnered with the Consumer Electronics Association as the official Broll provider for the 2012 Consumer Electronics Show. D S Simon created a total of 42 videos capturing the best of the excitement, energy and engagement the week long unveiling event has to offer. Walk around with the likes of Justin Bieber, 50 Cent, LL Cool J, Jillian Michaels and Snooki and watch exclusive footage of some of the coolest technological innovations this side of the Starship Enterprise. Highlights include new product launches from Microsoft, Sharp, Panasonic, Sony, Toshiba, Samsung, Verizon, Motorola, LG and Intel. If you are interested in watching the videos in their entirety or using the Broll, please contact CES@dssimon.com. Enjoy!
Doug Simon, President and CEO of D S Simon Productions, met with Tim Towster, Vice President of Marketing for BlueAnt, at Barbounia Restaurant in NYC to discuss the launch of the S4, a car speaker phone, and the Q2, a wireless Bluetooth headset. BlueAnt chose not to seek out traditional advertising avenues and instead is launching two viral videos showcasing the products in action. The highly anticipated second video will be launched and available to the media in coming weeks. See the first video here.
Some of Tim’s VlogViews:
“What makes our approach really unique is we’re not doing traditional advertising. So in a sense we’re not going to be doing radio, television, and print. We’re actually going and utilizing PR, grassroots, and viral videos and doing a lot of media tours to really attract attention and showcase the technology and how it can help a person in their everyday life.”
“With print or radio, you can’t really see the product in action. So with a video, we’re able to showcase it in a real life scenario where you’ve got a lot of things going on and the product can really help you in those things. So we really thought that was one of the important ways to portray the benefits of the product because seeing really is believing, especially with these types of products.”
“The response has been extremely positive. All the media that we’ve been showing it over the last couple of days have really liked it because it really portrays the product in a real life scenario. They get the chance to talk to all the product guys, like myself, and we talk about the techs and specs but this helps them translate those techs and specs into meaningful things.”
“We really believe in trying to showcase technology and humanize technology. A print campaign or a strictly in-store type campaign really can’t accomplish that. You really have to get face-to-face with people and show them how it benefits them. So, that’s why we’re doing the media tour, that’s why we’ve done these viral videos, so people can actually feel and see for themselves the product in action.”
“The Today Show right now is of course focused on budget friendly ideas…How to buy essential electronics, so even though the economy is bad, we still need to buy tools to help us through the workweek. So, what you need to know in tech, needs versus wants, size of space, budget, things like that.”
“It’s better if you can get a hold of something that’s unique or that something that everybody needs that’s at a cheaper price, and then do the work. Research, do the effort. It’s worth it.”
“If you want me to post on my website or on a blog, do the write up as if it were in my voice. So, think what I will think is cool, write it up as if I’m speaking, so if I like the product, I will post it.”
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