Ed Nicholson, Director of Community Relations at Tyson Foods, discusses how he is using social media to spread awareness on hunger relief through his blog, hungerrelief.Tyson.com.
Some of Ed’s VlogViews:
“We’ve been in hunger relief for nine years now. There is a great opportunity out there that we have become part of…We’re trying to add value to that community by brining some of the discussion online.”
“We have a blog called hungerrelief.Tyson.com. It’s not only focuses on what we do but what [hunger relief agencies] do. We try to shine the spotlight on them…It typically reflects back on us.”
“We try to leverage the donations of [Tyson] products by creating awareness of hunger in individual communities and of the work that the food banks are doing in those communities and we’re using social media to do that.”
Social Media Links