Carl Folta, EVP of Corporate Communications for Viacom, discusses how the economic downturn has affected Viacom’s reputation. Recorded at the IPREX Reputation Management Panel, hosted by Ken Makovsky, Founder and President of Makovsky and Co.
“The overall downturn in the market has caused our reputation to become damaged but I think that when the market does return, and I think of this as a pause before the next growth segment of our economy, that our reputation will come back….We’ve all been damaged. You get a chance for a do over, you can start again and you’ll get credit for that.”
Reputation Management Series:
Ray Kerins
Harvey Greisman
Michael McDougall
Carl Folta
Barbara Pierce
Stephen Dishart
Gary Sheffer
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