Posts Tagged ‘vv’

Natalie Gershon on Marketing Zevia, the Healthy Soda

Tuesday, April 12th, 2011

To Link To Post: http://bit.ly/fP5h4z

Doug Simon, President and CEO of D S Simon Productions, spoke with Natalie Gershon, Director of Marketing for Zevia, at Editor Showcase: Modern Moms in New York City on April 6th. Natalie talks about the Zevia brand and how it’s engaging the consumer market.


Some of Natalie’s VlogViews:

“Zevia is an all-natural, zero calorie soda sweetened with stevia. We are no sugar, no aspirtain, no artificial sweeteners. If you can imagine, it’s a healthy soda. We feel strongly that it’s what soda should always have been.”

“We are using a lot of social media and thus far our efforts have really been organic and kind of grassroots. We have an enthusiastic fan base that feels really excited about the engagement that we’ve been able to offer them. Our fan bases are growing daily and now we’re jumping into video as well which is always appealing because anybody that gets to review our soda, talk about how their using it in recipes or cocktails, they can find a way for it to engross their everyday life.”

“We take a two pronged approach. We want to friend them; we want to be their buddy. We don’t want to talk at them we want to talk with them. So we engage in conversation both around the product, around Zevia, around health, wellness and nutrition. We also talk about just daily life. ‘What are our affirmations for the day?’ for instance, was something we recently posted and our fans really rallied around that. I think being a positive voice of health, wellness and nutrition has been really working well for us.”

WEBSITE: http://zevia.com/

Twitter: @Zevia

Facebook: http://www.facebook.com/profile.php?id=42300952#!/ZEVIA

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Angela Pengelly of Land O’ Lakes and Bernice Neumann of Exponent PR on Land O’ Lakes New Product Launch

Monday, April 11th, 2011

To Link To Post: http://bit.ly/e0lg6i

Doug Simon, President and CEO of D S Simon Productions, spoke with Angela Pengelly, Marketing Manager for Land O’ Lakes, and Bernice Neaumann, Practice Leader for Exponent PR, at Editor Showcase: Modern Moms in New York City on April 6th where they let us in on Land O’ Lakes latest new product launch, Cinnamon Sugar Butter.


Some of Angela & Bernice’s VlogViews:

“The cinnamon sugar is a great product, it’s all natural, simple ingredients which is very consistent with our brand and who we are. The reason we came to this showcase is this is a product that’s perfect for moms. We spoke with moms when we were developing the product and the insight we got from talking to them is, wow, this product really is helpful for them to get their kids to eat healthier items.”

“We have a couple of waves of communication because the product won’t be out until the summertime. We’re starting with a sneak peak approach to long lead editors; you see a lot here tonight that are looking for products and recipes for the holiday time frame. We’re also going to layer that with outreach to bloggers and really try to reach the type of bloggers that reach our core consumer. We’re also really trying to reach busy moms who are trying to put a good meal on the table so we’ll be using sampling and offer other great information that they can put on their blogs to help them find great versatile ways to use this product.”

WEBSITE: http://www.landolakes.com/

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Joy Armstrong of Ladies Home Journal on Growing in the Online Space

Monday, April 11th, 2011

To Link To Post: http://bit.ly/dYaHwq

Doug Simon, President and CEO of D S Simon Productions, spoke with Joy Armstrong, Deputy Research Director at Ladies Home Journal, at Editor Showcase: Modern Moms in New York City on April 6th. Joy shares why Editor Showcase is valuable to her magazine and how they are utilizing the online space to push content.


Some of Joy’s VlogViews:

“You get to see people face to face. So many times we deal with phone calls and emails and it’s very indirect, impersonal. It’s just nice to be able to shake hands with someone and really see the product to see what you’re dealing with and what your readers might like.”

“We’re giving our readers plenty of incentive to make the effort to go online. That means having various web prompts, reminding people that there is a video to show you how to do the exercise or make the pie and giving freebees is always nice! It’s been working very well.”

“So much of our work is becoming media oriented from the concept of the story to the end result. We have to think about how we are going to integrate the media pitch or how we are going to tell the reader to go online with that story. So we’re always thinking about it.”

WEBSITE: http://www.lhj.com

Twitter: @LHJmagazine

Facebook: http://www.facebook.com/home.php#!/pages/Ladies-Home-Journal/108210922533898

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Jenna Walsh Promotes Nestle Toll House New Product Launch at Editor Showcase

Monday, April 11th, 2011

To Link To Post: http://bit.ly/f3JVxC

Doug Simon, President and CEO of D S Simon Productions, spoke with Jenna Walsh, Senior Account Executive at Publicis, at Editor Showcase: Modern Moms in New York City on April 6th where she represented Nestle Toll House. Jenna shares some of Nestle’s new product launches for 2011.


Some of Jenna’s VlogViews:

“We have a new peanut butter chocolate chip cookie dough, so that’s another way we’re updating America’s favorite chocolate chip cookie is by adding peanut butter; and everyone loves peanut butter! They keep coming up with new innovative products but it’s always going to be America’s favorite chocolate chip cookie.”

“Toll House is a pretty big player in social media. We have a new program for baking bloggers and mommy bloggers that we’ve been reaching out to and have had a lot of success with that. We like to keep them up to date on new products and cookie kits, baking kits that they can distribute to their readers. They’ve been great advocates for the brand.”

“We have a website called verybestbaking.com or you can also go to tollhouse.com which will get you there and our test kitchens do post baking videos, how-to videos, so you can get some tips and tricks and learn about recipes online.”

WEBSITE: http://www.verybestbaking.com/Toll-House.aspx

Twitter: @NestleTollHouse

Facebook: http://www.facebook.com/home.php#!/TollHouse

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