Broadcast PR needs to get beyond the hyper-competition and start communicating about the value we provide.
See the full article on Bulldog Reporter’s website here.
The acquisition of MediaLink for $1.4 million followed by the Chapter 7 filing by On the Scene Productions could lead many to mistakenly conclude that broadcast PR is in trouble.
Satellite Media Tours, Internet Media Tours and new web based services, including tools to help organize, store, share and control online video are providing more value than ever. The future of PR is “PRketing” and broadcast plays a vital role in developing a successful strategy.
The Future of Broadcast PR
To link to post: http://bit.ly/aLHhI
Broadcast PR needs to get beyond the hyper-competition and start communicating about the value we provide.
See the full article on Bulldog Reporter’s website here.
The acquisition of MediaLink for $1.4 million followed by the Chapter 7 filing by On the Scene Productions could lead many to mistakenly conclude that broadcast PR is in trouble.
Satellite Media Tours, Internet Media Tours and new web based services, including tools to help organize, store, share and control online video are providing more value than ever. The future of PR is “PRketing” and broadcast plays a vital role in developing a successful strategy.
Tags: Broadcast PR, medialink, on the scene productions, PR, Public Relations
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