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Thea gives tips on how PR professionals should approach Good Morning America with medical stories. Recorded at Publicity Club of New York’s Health Luncheon.
“I get a lot of pitches about a new drug or a new device or a new test that doesn’t tell me how I’m going to sell that to the audience…You really have to tell me the story of it. How many people is this going to help? Is this going to save lives? How many lives is it going to save? The story part of a medical story is equally if not more important than the medical part.”
“We’re always looking for that great smaller, character driven medical piece that sort of comes out of nowhere and reaches your heart. Those are great Good Morning America stories.”
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