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Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, Persident & CEO of D S Simon Productions Inc.
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News From D S Simon
Tue, 17 Aug 2010 00:00:00 EST
How-To Videos Created for T3 to Add Style to Current PR InitiativesTue, 27 Jul 2010 00:00:00 EST
Bausch and Lomb Launches Education Initiative with Florence Henderson
Tips For Successful Messaging in a Co-op SMT
To Link to Post: http://bit.ly/3Xwyxi
1. Identify the problem or need your product/service solves or addresses.
2. Stop thinking message points and start thinking demo points.
3. Don’t over-message.
4. Consider projects that your product fits within but are in a different vertical.
5. Research the story angle provided by the SMT company yourself.
6. If you decide a co-op tour is the correct vehicle for you, sign up early.
Check out all the tips here and feel free to email me for any additional information!
This entry was posted on Friday, October 2nd, 2009 at and is filed under Broadcast PR, Doug's Commentaries, Health & Wellness, Journalism / Media Industry, PR Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.