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Mike Bako, of D S Simon Productions, caught up with Tom Burrell, Founder & Chairman Emeritus of Burrell Communications at the New York Festivals Advertising Awards. Tom discusses his induction into the Hall of Fame as well as some of the changes he’s seen in the advertising industry throughout his distinguished career.
Mike Bako recently joined D S Simon Productions, Inc. as Account & Marketing Manager. He can be reached via email at firstname.lastname@example.org
“I’ve seen a number of changes, one of the major sea changes has been the move from conventional advertising to a broader definition of what advertising is, that include guerilla marketing, including social media and all the employment of new technology to get to people in totally new ways.”
Burrell Communications website http://burrell.com/
Tom Burrell on Twitter https://twitter.com/#!/TomJBurrell
New York Festivals & International Awards Group Website: http://www.newyorkfestivals.com/blog/2012/02/14/new-york-festivals-2012-international-advertising-awards-announces-six-additional-executive-jury-appointments/