To Link To Post: http://www.vlogviews.com/uriroos/
Mike Bako, Marketing Manager of D S Simon Productions, speaks with Uri Roos, Co-Founder of Fortress Social Branding, about his work with Orangina International and the introduction of Bulby as the brands new online spokesperson.
Uri Roos’ VlogViews:
“The bottle is so recognizable, and they wanted to have an international Facebook page to serve so many different territories that it really made sense for them to create one brand mascot and to use the bottle in that way.”
“In every market they (Orangina International) have a different strategy and a different way of talking to the audience and the customer. As such, it really makes sense to create one central character that can talk to these people.”
“We created a whole biography and backstory of who Bulby really is to get into his story so that we could make great posts about him, and also about the brand.”
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